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Pavlo Zhydkykh
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Straight answers about websites for founders

Pavlo Zhydkykh's blog is a set of straight answers about websites for founders, and every guide opens with the short answer. Pavlo writes down what founders ask before a project: what a site costs, which platform fits, how to hire a developer and how to move platforms without losing traffic.

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All 22 guides

  1. Astro vs Webflow in 2026: Which Fits a Startup Website?

    Astro vs Webflow for a startup website in 2026: editing, hosting, AI search, cost and how to move between them without losing rankings. by: Pavlo ZhydkykhPlatforms compared6 min read     An outlined white circle and a solid blue square on either side of a thin line on a dark ground

  2. How Much Does a Framer Website Cost in 2026?

    The real cost of a Framer website in 2026 - plan pricing, templates, custom builds and hidden fees, broken down by a senior Framer developer. by: Pavlo ZhydkykhCosts and hiring4 min read     Three outlined bars rising from left to right with a white dot above the tallest one, on a blue ground

  3. Framer vs Webflow 2026: Which Platform Wins?

    Framer vs Webflow: an honest comparison of performance, CMS, animation, SEO and pricing. Which one your brand needs. by: Pavlo ZhydkykhPlatforms compared5 min read     An open white half-circle facing a solid blue half-circle across a thin line on a dark ground

  4. Framer SEO Guide 2026: Rank Your Framer Site

    Everything you need to rank your Framer site in 2026 - meta tags, Core Web Vitals, structured data, sitemaps, CMS SEO, and real optimisation tactics. by: Pavlo ZhydkykhFramer guides5 min read     A circle like a lens over a grid of grey dots, with one blue dot picked out inside it

Recent guides

  1. Hiring a Framer Developer: What to Ask Before You Pay

    Hiring a Framer developer in 2026? The exact questions to ask about scope, code, SEO and ownership before you pay a deposit. by: Pavlo ZhydkykhCosts and hiring5 min read     Four circles on a vertical line with a line of text beside each and the last one filled white, on a blue ground

  2. SaaS Pricing Page Design: What Makes People Pick a Plan

    SaaS pricing page design that helps people pick a plan: tier structure, anchoring, toggles, FAQs and the mistakes that quietly push buyers away. by: Pavlo ZhydkykhSaaS websites5 min read     Three columns like pricing plans, the tall middle one solid blue with a dot above it

  3. Should Your SaaS Site Be Custom-Coded or No-Code?

    Custom code vs no-code for your SaaS website: an honest 2026 comparison of cost, speed, SEO and flexibility, with a decision framework. by: Pavlo ZhydkykhPlatforms compared5 min read     A grid of small white dots facing one solid blue block across a thin line on a dark ground

  4. Can Framer Handle Custom Code and WebGL? (Yes! Here's How)

    Can Framer handle custom code and WebGL? Yes! code components, overrides, embeds and Three.js, explained by a developer who ships them weekly. by: Pavlo ZhydkykhFramer guides4 min read     A wireframe sphere of thin rings with one blue dot on its surface, like a 3D WebGL scene

  5. SaaS Website Design: 10 Patterns That Convert (2026)

    SaaS website design in 2026: ten patterns from high-converting products - hero clarity, proof, pricing UX and more, with examples you can copy. by: Pavlo ZhydkykhSaaS websites3 min read     An outlined app window with a large blue circle and three short lines of text inside it

  6. How Much Does a SaaS Website Cost to Build? (2026)

    SaaS website cost in 2026: real prices for templates, freelancers and agencies, what actually drives the number, and where spending more pays back. by: Pavlo ZhydkykhCosts and hiring5 min read     A solid white circle inside two thin rings on a blue ground, like a coin seen from above

  7. SaaS Landing Page Structure That Converts in 2026

    The SaaS landing page structure that converts in 2026 - section order, proof, pricing and CTAs, from a senior Framer developer who builds them. by: Pavlo ZhydkykhSaaS websites4 min read     Five stacked outlined bands like the sections of a page, the second and tallest one solid blue

  8. Framer Website Redesign: Rebuild or Patch? (2026 Guide)

    When to rebuild your website in Framer and when to patch what you have - costs, timelines and a decision framework from a senior Framer developer. by: Pavlo ZhydkykhFramer guides5 min read     An outlined square overlapped by a solid blue circle in a thin ring, an old form and a new one

Topics

Key takeawaysUpdated By

Key takeaways

  • Every guide opens with the short answer, then the details: the inverted pyramid, a structure built for news that also suits blogs.[1]
  • In Jakob Nielsen's 1997 research, 79% of test users scanned any new web page and only 16% read word by word.[2]
  • Google recommends people-first content over content made primarily to gain search engine rankings.[3]
  • The guides sit in four topics: Framer guides, platforms compared, costs and hiring, and SaaS websites.
  • Every guide shows a last-updated date, and the Framer and SaaS cost guides were revised on 21 October 2026.

What is the inverted pyramid?

The inverted pyramid is a way of writing that puts the most important information first and the supporting details after. On this blog the answer to the title question comes in the first lines of every guide, so a founder, Google or an AI assistant can take the answer without reading the whole article.

Wikipedia: Inverted pyramid (journalism)

Pavlo Zhydkykh

“I write the answer first because founders read between meetings. If the first two lines do not help, the rest will not either.”

Pavlo Zhydkykh · Web designer and developer since 2016

Checklist

6 short answers from the guides

The questions founders ask most before a website project, answered in two sentences each. The guide behind each answer has the full reasoning.

  1. 1. What does a Framer website cost?

    A do-it-yourself site costs as little as $120 a year; a professional custom build typically lands between $1,200 and $6,000. Editor seats, localization and add-ons are the real budget risks.

  2. 2. Framer or WordPress?

    For marketing sites, portfolios and startup sites the guide recommends Framer. For huge editorial archives or WooCommerce shops, WordPress still makes sense.

  3. 3. Does a Webflow to Framer move lose rankings?

    Not when every changed URL gets a mapped 301 and titles, descriptions and structured data move over before launch. The audit and the redirect map are most of the work.

  4. 4. Can Framer run an online store?

    Framer has no native checkout in 2026: commerce runs through Shopify-powered plugins and suits curated catalogues of roughly under 200 products.

  5. 5. Custom code or no-code for a SaaS site?

    Decide separately for the product and the marketing site. Custom code pays off for deep product integration or complex logic, not for a standard marketing site.

  6. 6. What to ask a Framer developer before paying?

    Scope, who does the work, code components, SEO, revisions, ownership and support after launch. A vague answer on who owns the Framer project file is the loudest red flag.

Fit check

Is this blog
right for you?

A good fit if

  • Founders and marketers at AI, fintech or B2B SaaS companies planning a new site or a platform move.
  • Teams choosing between Framer, Webflow, WordPress and Figma Sites, or between no-code and custom code.
  • Anyone about to hire a Framer developer who wants the questions to ask before paying.
  • Readers who want prices and timelines in numbers, with the date each guide was last updated.

Not the right fit if

  • You want line-by-line coding tutorials: most guides are about decisions, costs and page structure.
  • You run a local shop or trade business: the guides are written for AI, fintech and B2B SaaS companies.
  • You want Webflow or WordPress how-tos: the platform guides cover Framer, and the comparisons explain when to move.

Compared

Written to rank vs written to answer

Google asks for content made for people first. The difference shows in the first lines of an article.

Written to rank vs written to answer
CriterionKeyword-first articleAnswer-first guide
OpeningAn introduction that restates the questionThe short answer in the first lines
NumbersRanges without a sourcePrices and timelines with the date checked
StructureLong paragraphsHeadings, lists and an FAQ
AuthorA brand name or no namePavlo Zhydkykh, with the last update date
PurposeWritten to rank for a keywordWritten to help a founder decide

How it works

A reading path
before your project

Five steps through the guides, about an hour of reading in total, then one call for a fixed price.

A reading path before your project, step by step
#StepWhenWhat happensYou get
01 Check the costs 9 min read The Framer and SaaS cost guides: plans, templates, custom builds and the hidden extras. A realistic budget range
02 Pick a platform 19 min read Framer against Webflow, WordPress and Figma Sites, plus custom code against no-code. A platform shortlist
03 Plan the pages 12 min read SaaS landing page structure, pricing page design and ten common SaaS website patterns. A page list for the brief
04 Plan the SEO 13 min read The Framer SEO guide, Core Web Vitals on Framer and the Webflow to Framer migration guide. A list of SEO must-haves
05 Prepare the hiring questions 10 min read How to hire a Framer developer and what to ask before paying. Questions for any first call
06 Ask for a fixed price Day 1 Book a first call with Pavlo, with those answers in hand. A fixed price and timeline in writing

In their words

Answer first, in the words
of research and clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“The inverted-pyramid style matches how web users read content.”

Amy SchadeNielsen Norman Group, Inverted pyramidSource ↗

“People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.”

Jakob NielsenNielsen Norman Group, How users read on the webSource ↗

“People-first content means content that's created primarily for people, and not to manipulate search engine rankings.”

Google Search CentralCreating helpful, reliable, people-first contentSource ↗

“He's amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Went above and beyond in delivering the results that our team needs. Would 100% hire again for our projects.”

Client on UpworkFramer development contractSource ↗

“It was an absolute pleasure working with Pavlo. He's very professional and responds immediately to all questions and/or feedback. The quality of work he delivered was AMAZING.”

Shawntae SpencerClient on Upwork · UI design workSource ↗

FAQ

Questions
about the blog

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

Who writes the guides?

Pavlo Zhydkykh, a web designer and developer since 2016 with 50+ sites shipped. Every guide names Pavlo as the author and shows a last-updated date.

Q.02

How current are the prices?

Each guide shows the date of the last update; the Framer and SaaS cost guides were revised on 21 October 2026. Pavlo's own prices start at $1,200 for a landing page and $3,000 for a multi-page website.

Q.03

Are the guides only about Framer?

No. Nine guides cover Framer, and the rest compare platforms, explain costs and hiring, and cover SaaS website structure and pricing pages.

Q.04

Why does every guide start with the answer?

Most readers scan before reading: in Nielsen Norman Group research, 79% of test users scanned any new page. The answer first saves a founder time and gives Google and AI assistants a clear sentence to quote.

Q.05

How do I find a guide on one topic?

Use the topic tabs or the search box above the index. The filter stays in the page address, so a filtered list can be shared.

Q.06

What if no guide answers my question?

Search the index first. If nothing fits, email Pavlo directly, and he replies by email.

Sources and further reading

  1. [1] WikipediaInverted pyramid (journalism)
  2. [2] Nielsen Norman GroupHow users read on the web
  3. [3] Google Search CentralCreating helpful, people-first content
  4. [4] Nielsen Norman GroupInverted pyramid, writing for comprehension
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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