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Websites for AI products

Websites for AI products are marketing sites that explain what a model does, for whom and at what price, in words a buyer and an AI assistant can repeat. Pavlo Zhydkykh designs and builds websites for AI products on Framer and Astro + Sanity, with use case pages and the GEO basics included.

Does ChatGPT recommend your website?

Free report in 48 hours · 5 AI engines

Projects on record
3
Latest
Inturai, Feb 2026
Platforms
Framer, Astro + Sanity
Landing page
From $1,200
Full website
From $3,000
SEO and GEO
Included

Key takeawaysUpdated By

Key takeaways

  • Google's People + AI Guidebook advises being up-front about what an AI product can and can't do, ideally in the marketing messages[2].
  • A 2023 study, presented at KDD 2024, found that GEO methods can raise visibility in AI answers by up to 40%[3].
  • Google reports that with AI Overviews, people visit a greater diversity of websites for complex questions[4].
  • Every site Pavlo Zhydkykh builds includes the SEO and GEO setup: titles, meta, schema, sitemap, redirects and llms.txt.
  • Pavlo designs in Figma and builds only on Framer or on Astro + Sanity.

What is an AI product website?

An AI product website is the marketing site of a product whose main job is done by a machine learning model, such as a large language model. Beyond features and pricing, the site has to state what the model can and cannot do, so buyers, and the AI assistants buyers ask, describe the product correctly.

Wikipedia: Artificial intelligence

Pavlo Zhydkykh

“AI buyers have heard every promise. I would rather show the limits on the first page than a claim the demo cannot back up.”

Pavlo Zhydkykh · Web designer and developer since 2016

Annotated

Five jobs of
one first screen

The Inturai home page, designed and built by Pavlo Zhydkykh in Framer, SEO and GEO included. Each number marks one job the first screen does before anyone scrolls.

Inturai home page: the headline Your WiFi Signal Is Now Also a Presence Sensor, over a photo of drones and an operator with a laptop
inturai.com, home page, captured 21 Oct 2026. Designed and built by Pavlo Zhydkykh in Framer, live since Feb 2026 Liveinturai.com
  1. 1

    HeadlineThe product in one headline: your WiFi signal becomes a presence sensor, the key word in green.

  2. 2

    One paragraphWhat the API does, right beside the headline: it tracks movement with no new hardware and no compromise on privacy.

  3. 3

    One actionRequest Access as the single action, in the brand green.

  4. 4

    MenuPlatform, Defence and Solutions: the product first, then the buyers it serves.

  5. 5

    In the fieldA full-width slider shows where the product works; the first slide is defence.

On record

Three projects
you can open

Each one links to the live site or its archived copy. The full list, with filters, is on the work page.

  1. 01

    Inturai

    Design, Framer build, SEO and GEO

    Live since Feb 2026

    37 pages

    inturai.com

    It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.

    Ed Clarke, Founder, Inturai
  2. 02

    Silicon Data

    Framer build and design fixes, on Framer until Jun 2026

    Live since Dec 2025

     

    Case study Archived copy

  3. 03

    Wrench.ai

    SEO and some home page sections

    Live

     

    wrench.ai

Sitemap

Where an AI
site starts

The sitemap Pavlo plans first for an AI product. The final one follows your product, your buyers and the questions they ask AI assistants.

/HomeWhat the model does, for whom, one action.
  • /platformPlatformHow it works, in plain words and one diagram.
    • /platform/securitySecurity and data
    • /platform/integrationsIntegrations
  • /use-casesUse casesOne page per job the product does.
    • /use-cases/<job>A page per job
  • /pricingPricingPlans, or a clear route to sales.
  • /blogAnswersThe questions buyers ask ChatGPT, answered.
    • /llms.txtSummary for AI assistants

Checklist

6 rules for an AI product website

What Pavlo puts on every AI product site, beyond the usual product pages. Each rule answers a question buyers, and AI assistants, ask before a demo.

  1. 1. Name the job, not the technology

    The headline says what the product does for the buyer. Google's PAIR guide puts the same advice in six words: explain the benefit, not the technology.

  2. 2. State the limits up front

    Accuracy, languages, data types: what the model cannot do belongs on the site, not only in a sales call. PAIR advises saying so already in marketing messages.

  3. 3. Explain the data

    Which data goes in, where the data is stored and who can see the data, on a separate security page linked from the menu.

  4. 4. A page per use case

    Each job the product does gets a page with the buyer's words in the title, so a buyer question lands on the page with the answer.

  5. 5. Claims in the HTML, not only in a video

    Most AI crawlers read the raw HTML and do not run JavaScript, so a claim shown only in a demo video or a script stays invisible to the crawlers.

  6. 6. A summary for AI assistants

    An llms.txt file at the site root sums up the product, the buyers and the key links in plain markdown.

Fit check

Is a Framer or Astro site for an AI product
right for you?

A good fit if

  • You have a working product or a beta and need a site that explains the model in plain words.
  • Buyers ask ChatGPT or Perplexity for a shortlist in your category before booking a demo.
  • Your team wants to add use case pages without a developer, in Framer or in Sanity Studio.
  • You want design, build, SEO and GEO from one person, as on Inturai.

Not the right fit if

  • You need the app coded: Pavlo builds websites and designs product screens, and your engineers build the product.
  • You want a guaranteed spot in ChatGPT answers: no one controls what an assistant says.
  • There is nothing to show yet: no product, no demo and no clear buyer.

Compared

Hype-first and answer-first AI sites

Two ways to present the same AI product. Buyers and AI assistants can only repeat what the page states plainly.

Hype-first and answer-first AI sites
CriterionHype-firstAnswer-first
Headline"AI-powered" plus a sloganThe job the product does, in the buyer's words
LimitsLeft outStated up front, as Google's PAIR guide advises
Use casesOne page of iconsA page per job
Data and securityA line in the footerA separate page, linked from the menu
For AI assistantsText in images, videos and scriptsText in the HTML, schema and llms.txt
Next step"Contact us" with no contextPricing, or one clear action

How it works

From first call to launch
in 2 to 4 weeks

The order Pavlo follows on a multi-page AI product site. A landing page takes 1 to 2 weeks.

From first call to launch in 2 to 4 weeks, step by step
#StepWhenWhat happensYou get
01 Free AI visibility check Before the call For a site already live: 20 buyer questions asked in ChatGPT, Perplexity, Claude, Gemini and Grok, free. A report within 48 hours
02 Call and fixed price Week 1 A call about the product, the buyers and the questions buyers ask AI assistants. A fixed price and timeline in writing
03 Design in Figma Weeks 1-2 Home, platform and use case pages designed, with claims and limits in plain words, then a first feedback round. An approved design
04 Build Weeks 2-4 Pages built in Framer or Astro + Sanity, with schema, sitemap and llms.txt. A working site on a preview link
05 Feedback, round 2 Week 4 A second round on the working site, on desktop and phone. Final fixes
06 Launch End of week 4 Domain connected; AI crawler access and structured data checked. A live site, then $30 an hour when needed

In their words

AI product sites, in the words
of research and Pavlo's clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Be up-front about what your product can and can't do the first time the user interacts with it, ideally in your marketing messages.”

Google PAIRPeople + AI Guidebook: Mental ModelsSource ↗

“GEO can boost visibility by up to 40% in generative engine responses.”

Pranjal Aggarwal et al.GEO: Generative Engine Optimization, KDD 2024Source ↗

“With AI Overviews, people have been visiting a greater diversity of websites for help with more complex questions.”

Google Search CentralAI features and your websiteSource ↗

“He did an amazing job on my landing page. It perfectly captures what I wanted.”

Ash GhaemiFounder, Vibe Marketer · Landing pageSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“The web and mobile designs he created were amazing. His communication was prompt.”

Corentin BernardCEO, Accolade Pro · Web and mobile app designSource ↗

FAQ

Questions about
AI products websites

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

How much does a website for an AI product cost?

A landing page starts at $1,200 and a multi-page website at $3,000, fixed in writing before work starts. SEO and GEO setup is included, and two feedback rounds come with every price.

Q.02

How long does an AI product site take?

A landing page takes 1 to 2 weeks and a multi-page site 2 to 4 weeks, from the first call to launch.

Q.03

Framer or Astro + Sanity for an AI startup?

Framer if you want to launch fast and edit pages visually. Astro + Sanity for top speed, full ownership and custom features, with a CMS your team edits in Sanity Studio.

Q.04

Will ChatGPT describe my product correctly after launch?

No one can promise what an assistant says, and Pavlo does not. What he sets up is what a site controls: plain claims in the HTML, schema, llms.txt and AI crawler access.

Q.05

What do I need to provide?

The product, the buyers you sell to and the claims you can back up, plus access to your domain. A demo account or a recorded demo helps Pavlo explain the model in plain words.

Q.06

What happens after launch?

Your team edits pages in Framer or Sanity Studio without a developer. Further work by Pavlo costs $30 an hour, with no retainer and no monthly fee.

Sources and further reading

  1. [1] WikipediaArtificial intelligence
  2. [2] Google PAIRPeople + AI Guidebook, Mental Models
  3. [3] Aggarwal et al., KDD 2024GEO: Generative Engine Optimization
  4. [4] Google Search CentralAI features and your website
  5. [5] llmstxt.orgThe /llms.txt file
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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AI visibility check

  1. 1Website
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  3. 3Contact
  4. 4Check

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