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Storytelling websites for complex products

Storytelling websites for complex products are scroll-led pages that explain a product one scene at a time: the problem, how the product works and the result. Pavlo Zhydkykh designs and builds storytelling websites for AI, fintech and B2B startups on Framer or Astro + Sanity, with a fixed quote and timeline in writing after a first call.

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Built on
Framer or Astro
Price
Fixed quote
Timeline
Set with the quote
Format
Scroll-led scenes
Feedback
2 rounds
After launch
$30 / hour

Key takeawaysUpdated By

Key takeaways

  • Digital storytelling uses images, audio, video, animation and text together to tell a story.[1]
  • A scroll-driven animation is linked to the scroll position, so each scene moves forward or back as the reader scrolls.[2]
  • WCAG 2.2 asks that motion animation triggered by interaction can be disabled, unless the motion is essential.[4]
  • Pavlo Zhydkykh agrees the story outline in plain text before any design: the order of scenes decides the page, not the animation.
  • Every scene by Pavlo keeps the text as real HTML, so Google and AI assistants read the whole story, and SEO and GEO setup is included.

What is a storytelling website?

A storytelling website is a page that explains a product through a sequence of scenes the visitor scrolls through, each with one idea, one visual and a short text. The format fits products that take more than a headline to explain, because the scenes walk the reader through the problem, how the product works and the result, in that order.

Wikipedia: Digital storytelling

Pavlo Zhydkykh

“I cut more scenes than I add. A story page works when every scene earns the scroll.”

Pavlo Zhydkykh · Web designer and developer since 2016

Fit check

Is Storytelling websites
right for you?

A good fit if

  • AI, data or fintech products where buyers need to see how the product works before trusting the vendor.
  • A launch or a new product line that needs one page to carry the whole explanation.
  • Products with a clear before and after that can be shown step by step.
  • Teams ready to agree the story outline with Pavlo before design starts.

Not the right fit if

  • Pages where visitors come to look up one fact fast, like pricing or docs.
  • A product that a headline and three bullet points already explain.
  • Pages that change every week: scenes take more work to edit than plain sections.

Compared

Feature grid vs storytelling page

The default SaaS landing page against a page told in scenes.

Feature grid vs storytelling page
CriterionFeature gridStorytelling page
StructureHero, logos, six feature cards, CTAProblem, how the product works, result, in order
What the reader getsA list of features to connect aloneOne explanation, step by step
MotionFade-ins on cardsEach scene moves with the scroll
Best forProducts buyers already understandProducts that need explaining
EditingSwap a card in minutesScenes take more work to change

Checklist

7 rules for a storytelling page that still converts

Scroll motion makes a clear story vivid. Pavlo follows these rules to keep the story clear, fast and readable for search.

  1. 1. One idea per scene

    A scene with two messages gets skimmed. If a scene needs a second paragraph, split the scene in two.

  2. 2. Words before motion

    Write the scene list as plain text and read the list top to bottom. If the outline does not work as a document, animation will not fix the page.

  3. 3. Real text, not text in video

    Keep headlines and copy as HTML over the visuals, so search engines, AI assistants and screen readers get the whole story.

  4. 4. A call to action midway

    Not every reader reaches the last scene. Put a way to book a call after the key scene, and again at the end.

  5. 5. Scroll at the reader's speed

    The page should move as fast as the visitor scrolls. Locked wheels and hard snapping frustrate readers on trackpads and phones.

  6. 6. A reduced-motion version

    Visitors who turn motion off should get the same story as a plain sequence of sections, with nothing hidden.

  7. 7. Light on phones

    Test every scene on a mid-range phone. Heavy video or large images in the first scene push LCP past the 2.5 seconds Google rates as good.

How it works

From story outline to launch, step by step

The story is agreed in words before anything is designed or animated. The weeks below are an example: the real timeline depends on the number of scenes and is fixed in writing with the quote.

From story outline to launch, step by step, step by step
#StepWhenWhat happensYou get
01 Call and fixed quote Day 1 A call with Pavlo about the product, the buyer and what buyers get wrong about the product today. A fixed price and timeline in writing
02 Story outline Week 1 The scene list in plain text: one idea, one visual and one key line per scene. An agreed story outline
03 Design: key scenes Weeks 1-2 Key scenes designed in Figma with notes on how each one moves, then your first round of feedback. Approved scenes in Figma
04 Build and motion Weeks 2-4 Scenes built on Framer or Astro + Sanity, scroll motion added and tested on phones. A working page on a preview link
05 SEO and feedback, round 2 Week 4 Titles, meta, schema and llms.txt set up, then your second round on desktop and phone. Final fixes, ready for search
06 Launch End of week 4 Domain connected, reduced-motion version and Search Console checked by Pavlo. A live page, then $30 an hour only when needed

In their words

Storytelling, in the words
of docs and Pavlo's clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Digital storytelling is the practice of using digital media tools to tell stories, such as images, audio, videos, animation, and text to effectively tell a story.”

WikipediaDigital storytellingSource ↗

“A scroll-driven animation is linked to the scroll position of a scroll container.”

Chrome for DevelopersScroll-driven animationsSource ↗

“Motion animation triggered by interaction can be disabled, unless the animation is essential to the functionality or the information being conveyed.”

W3CWCAG 2.2, Animation from InteractionsSource ↗

“He did an amazing job on my landing page. It perfectly captures what I wanted.”

Ash GhaemiFounder, Vibe Marketer · Landing pageSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”

Ed ClarkeFounder, Inturai · Website design and SEOSource ↗

FAQ

Questions about
Storytelling websites

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

How much does a storytelling website cost?

Each storytelling page gets a fixed quote from Pavlo after a first call, because the price depends on the number of scenes and how much motion the scenes need. The price is fixed in writing before work starts, with two feedback rounds included.

Q.02

How long does a storytelling website take?

The timeline depends on the number of scenes and comes in writing with the quote. Pavlo agrees the story outline with you in the first week, so design starts from approved words.

Q.03

Do I own the page after launch?

Yes. The page lives in your own Framer project, or in your own Astro code and Sanity project, on your domain.

Q.04

What do I need to provide?

Someone who knows the product and the buyer for the first call, plus product screenshots, demos or data the story should use. Pavlo turns that material into the scene outline for your review.

Q.05

Will scroll animation hurt SEO or speed?

Not when the page is built for scroll motion. Text stays as real HTML that Google and AI assistants read, Pavlo tests every scene on a phone, and builds target PageSpeed 90+ on mobile on Framer and up to 100 on Astro + Sanity.

Q.06

What happens after launch?

Your team edits the texts and images in each scene in Framer or in Sanity Studio. Changes to the scene order or the motion are small jobs Pavlo does at $30 an hour, with no retainer.

Sources and further reading

  1. [1] WikipediaDigital storytelling
  2. [2] Chrome for DevelopersScroll-driven animations
  3. [3] MDNprefers-reduced-motion
  4. [4] W3CUnderstanding SC 2.3.3 Animation from Interactions
  5. [5] web.devLargest Contentful Paint (LCP)
  6. [6] Google Search CentralJavaScript SEO basics
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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