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AI visibility

AI visibility is how often ChatGPT, Perplexity and other AI assistants name a company when buyers ask about the category. Pavlo Zhydkykh works on AI visibility through GEO, technical SEO, agent-ready setup and audits, starting with a free check of 20 buyer questions and a report in 48 hours. SEO and GEO setup comes with every build.

Does ChatGPT recommend your website?

Free report in 48 hours · 5 AI engines

First step
Free AI check
Report
In 48 hours
AI engines
5
In every build
SEO and GEO setup
Existing sites
Fixed quote
Small fixes
$30 / hour

Key takeawaysUpdated By

Key takeaways

  • Generative engine optimization, the core of AI visibility work, is the practice of improving visibility in responses generated by generative AI systems.[1]
  • Google states that, from the view of Google Search, optimizing for generative AI search is still SEO.[3]
  • SEO and GEO setup (titles, meta, schema, sitemap, redirects and llms.txt) is included in every site Pavlo Zhydkykh builds.
  • The free AI visibility check asks 20 buyer questions in 5 AI engines and returns a report in 48 hours.
  • For Inturai, an AI B2B company, Pavlo did the design, the Framer build, SEO and GEO across 37 pages, live since February 2026.

What is AI visibility?

AI visibility is the share of AI answers in your category that name your company, and how accurately those answers describe the company. AI visibility matters because buyers ask assistants for shortlists, and an assistant can only name a site that crawlers can reach, read and verify.

Wikipedia: Generative engine optimization

Pavlo Zhydkykh

“I build for Google and AI assistants at once. Both want the same thing: the answer in plain HTML, with a source to check.”

Pavlo Zhydkykh · Web designer and developer since 2016

AI visibility

AI visibility:
five services

Each service has its own page with prices, timeline and examples.

Fit check

Is AI visibility
right for you?

A good fit if

  • AI, fintech and B2B startups whose buyers ask ChatGPT or Perplexity for a vendor shortlist.
  • Teams that rank on Google but go unnamed when an assistant is asked about the category.
  • Sites on Framer or Astro + Sanity, where Pavlo makes the fixes himself.

Not the right fit if

  • You need a guaranteed recommendation: no one controls what an assistant says, and Pavlo does not promise one.
  • You want bought links or a monthly SEO retainer: Pavlo works per project, with no monthly fee.
  • You want hundreds of AI-written pages: thin pages make a site harder to trust, not easier.

Compared

Search rankings vs AI visibility

AI visibility adds a second reader to the same site. Google ranks pages; an assistant names companies and cites sources.

Search rankings vs AI visibility
CriterionGoogle rankings onlyAI visibility
ReaderGooglebot and the results pageSearch crawlers plus AI assistants
ResultA link on a results pageA company named inside an answer
Page copyKeyword-led pagesDirect answers with prices and timelines
Machine filessitemap.xml and robots.txtPlus llms.txt and AI crawler rules
Measured byRankings in Search Console20 buyer questions in 5 AI engines

Checklist

5 signs a site is invisible to AI search

Each sign takes a few minutes to check with a browser, a free tool or one question to an assistant.

  1. 1. AI crawlers are blocked

    robots.txt or a CDN bot setting turns away GPTBot, ClaudeBot or PerplexityBot.

  2. 2. The page source is empty

    Hero text, prices and FAQ answers load through JavaScript, so crawlers that skip scripts see nothing.

  3. 3. No schema and no llms.txt

    Nothing states the company, services and prices in a format machines do not have to guess.

  4. 4. No direct answers

    No price, timeline or "for whom" on the page, so an assistant has nothing to quote.

  5. 5. Competitors named instead

    Asked about the category, ChatGPT and Perplexity list other companies and cite other sources.

Included

What every
project includes

Get found on Google and recommended by ChatGPT.

  • Free check first20 buyer questions in 5 AI engines.

  • AI crawler accessrobots.txt and CDN bot rules checked.

  • Readable HTMLKey text in the page source, not in scripts.

  • Structured dataJSON-LD tested in the Rich Results Test.

  • llms.txtA plain summary for AI assistants.

  • Mobile speedLCP measured in PageSpeed Insights.

  • A ranked fix listEach item with the page and the fix.

  • A fixed priceAgreed in writing before work starts.

In their words

What research says,
what clients say about Pavlo

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“From Google Search's perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO.”

Google Search CentralOptimizing for generative AI searchSource ↗

“GEO can boost visibility by up to 40% in generative engine responses.”

Pranjal Aggarwal et al.GEO: Generative Engine Optimization, KDD 2024Source ↗

“While sitemaps list all pages for search engines, llms.txt offers a curated overview for LLMs.”

Jeremy Howardllmstxt.org: The /llms.txt fileSource ↗

“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”

Ed ClarkeFounder, Inturai · Website design and SEOSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Would 100% hire again.”

Remi LabelleCOO, Accolade Pro · Web app designSource ↗

FAQ

Questions about
AI visibility

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

Can you get my company recommended by ChatGPT?

No one can guarantee a recommendation, and Pavlo does not promise one. What Pavlo checks and fixes is what a website controls: crawler access, readable HTML, schema, llms.txt and answer-first pages, plus a list of the outside sources the engines cite.

Q.02

How much does AI visibility work cost?

The check is free, and SEO and GEO setup is included in every build Pavlo ships. Standalone work on an existing site is a fixed quote after the free check, and small fixes cost $30 an hour.

Q.03

How long does AI visibility work take?

The free check report arrives in 48 hours. The timeline for fixes is set in the quote, while Google and the AI engines pick up changes on separate schedules.

Q.04

What do I need to provide?

For the free check, only your website address and one line on what you sell. For paid work, editor access to the site and read access to Google Search Console.

Q.05

Who owns the work?

You do. Schema, llms.txt, redirects and copy live in your own site and accounts, with no plugin, tool or subscription to keep paying for.

Q.06

What happens after the fixes go live?

Pavlo checks the live site in the raw HTML, the Rich Results Test and Search Console. After that, help costs $30 an hour, with no retainer and no monthly fee.

Sources and further reading

  1. [1] WikipediaGenerative engine optimization
  2. [2] Aggarwal et al., KDD 2024GEO: Generative Engine Optimization
  3. [3] Google Search CentralOptimizing for generative AI search
  4. [4] Google Search CentralAI features and your website
  5. [5] llmstxt.orgThe /llms.txt file
  6. [6] OpenAIOverview of OpenAI crawlers
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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Page reviewed by Pavlo Zhydkykh · Updated

AI visibility check

  1. 1Website
  2. 2Business
  3. 3Contact
  4. 4Check

Does ChatGPT recommend your website?

Pavlo Zhydkykh asks ChatGPT, Perplexity, Gemini, Claude and Grok 20 questions your buyers ask, and shows where you show up.

Free · report in 48 hours