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Websites for B2B SaaS
Websites for B2B SaaS are marketing sites that sell software to other businesses: the product, plans, solutions and customer stories a marketing team keeps current. Pavlo Zhydkykh designs and builds websites for B2B SaaS on Framer and Astro + Sanity, with pages your team edits without a developer and SEO and GEO included.
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- Projects on record
- 3
- Latest
- NimbleStax, Aug 2026
- Platforms
- Framer, Astro + Sanity
- Landing page
- From $1,200
- Full website
- From $3,000
- SEO and GEO
- Included
Key takeaways
- By 2023, SaaS was the main form of software application deployment, after a start around 2000[1].
- Common SaaS revenue models are freemium, subscription and usage-based fees, so a pricing page has to explain the model, not only list prices[1].
- Nielsen Norman Group's second usability heuristic asks a design to speak the users' language, not internal jargon[3].
- Google recommends permanent redirects, such as 301 and 308, for every URL that changes in a redesign or a move[4].
- Every B2B SaaS build by Pavlo Zhydkykh includes the SEO and GEO setup and two feedback rounds, at a price fixed in writing before work starts.
What is a B2B SaaS website?
A B2B SaaS website is the marketing site of software that a provider runs in the cloud and sells to businesses, usually by subscription. The site carries the sales story the product cannot tell alone: the job, the plans, the integrations and the customers already on the product.
Wikipedia: Software as a service
“A SaaS site is never finished. I build every one so your marketing team can publish a feature page the day the feature ships.”
Annotated
Five jobs of
one first screen
The NimbleStax home page, designed by Pavlo Zhydkykh and built in Framer. Each number marks one job the first screen does before anyone scrolls.
- 1
HeadlineThe promise in one headline: data should guide the business, not grind it down.
- 2
One sentenceWhat NimbleStax does, in one plain line: the team runs the data platform so you can run the business.
- 3
One actionBook a Call as the single action, in the brand purple.
- 4
CategoryFractional Data Experts sits under the logo, so the category is clear before the headline.
- 5
Header actionBook a Call also sits in the header, one click from anywhere on the page.
On record
Three projects
you can open
Each one links to the live site or its archived copy. The full list, with filters, is on the work page.
- 02
Accolade Pro
Web and mobile app design
Product design
One of the best contractors I have worked with. Really thoughtful about communication. Would 100% hire again.
Remi Labelle, COO, Accolade Pro The web and mobile designs he created were amazing. His communication was prompt.
Corentin Bernard, CEO, Accolade Pro
Sitemap
Where a SaaS
site starts
The sitemap Pavlo plans first for a B2B SaaS. The final one follows your product, your plans and the teams you sell to.
- /productProductFeatures grouped by the job they do.
- /product/<feature>A page per feature
- /integrationsIntegrations
- /solutionsSolutionsOne page per team or industry you sell to.
- /pricingPricingPlans side by side, with the questions answered.
- /customersCustomersCase studies with names and numbers.
- /changelogChangelog
Checklist
6 common mistakes on B2B SaaS websites
The problems Pavlo looks for first on a SaaS site, each with a plain fix.
1. Features without the job
A long feature list says little until the buyer sees the task done. Group features by the job each one solves.
2. Pricing hidden behind a form
With no price on the page, buyers and AI assistants have nothing to compare. Custom plans still need a page that explains how the price is set.
3. Internal jargon
Product names and team terms mean nothing to a new buyer. Nielsen Norman Group advises words familiar to the user, not internal jargon.
4. Logos without stories
A wall of logos proves little. A customer page with a name, a role and a result gives buyers, and AI assistants, something to quote.
5. Pages only a developer can change
When every new feature page waits for an engineer, the site falls behind the product. Framer and Sanity Studio let marketing publish pages directly.
6. Old URLs lost in a redesign
Redesigns rename pages. Every old URL needs a permanent redirect to the matching new page, or old links end in a 404.
Fit check
Is a Framer or Astro site for your SaaS
right for you?
A good fit if
- You sell software to businesses and need product, pricing and customer pages that keep up with releases.
- Your marketing team wants to publish feature and solution pages without an engineer.
- You want one person on design and build, as on NimbleStax.
- You need a launch page fast: a landing page starts at $1,200 and takes 1 to 2 weeks.
Not the right fit if
- You need the app coded: Pavlo builds marketing sites and designs product screens, and your engineers build the product.
- The site must stay on Webflow: Pavlo moves sites off Webflow but does not build on Webflow.
- You want hundreds of near-identical pages written by AI: thin pages make a site harder to trust.
Compared
A site in the app codebase, or a site marketing runs
Marketing pages can live in the product code or on a separate site. The difference shows when the next feature ships.
| Criterion | Pages in the app codebase | Framer or Astro + Sanity |
|---|---|---|
| Who publishes a page | An engineer, through a code release | Marketing, in Framer or Sanity Studio |
| When pages change | With the next product release | Any day, apart from the product |
| Design changes | Code changes and a review | Visual edits in Framer, or new blocks in Sanity |
| PageSpeed | Depends on the app setup | 90+ on mobile on Framer, up to 100 on Astro |
| Upkeep | Your engineering team | Your team, plus Pavlo at $30 an hour when needed |
How it works
From first call to launch
in 2 to 4 weeks
The order Pavlo follows on a multi-page B2B SaaS site. A landing page for one launch takes 1 to 2 weeks.
| # | Step | When | What happens | You get |
|---|---|---|---|---|
| 01 | Call and fixed price | Week 1 | A call about the product, the plans, the teams you sell to and the pages the site needs. | A fixed price and timeline in writing |
| 02 | Design in Figma | Weeks 1-2 | Home, product and pricing pages designed first, plus reusable blocks for feature and customer pages. | A Figma design of the key pages |
| 03 | Feedback, round 1 | Week 2 | Your comments on the design, applied before the build starts. | An approved design |
| 04 | Build | Weeks 2-4 | Pages built in Framer or Astro + Sanity, with CMS templates for features, customers and the changelog. | A working site on a preview link |
| 05 | Feedback, round 2 | Week 4 | A second round on the working site, on desktop and phone. | Final fixes |
| 06 | Launch and checks | End of week 4 | Domain connected, redirects set for any old URLs, titles, schema and sitemap checked. | A live site, then $30 an hour when needed |
In their words
SaaS sites, in the words
of the docs and Pavlo's clients
Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.
“The use of SaaS began around 2000, and by 2023 was the main form of software application deployment.”
“Use words, phrases, and concepts familiar to the user, rather than internal jargon.”
“Don't redirect many old URLs to one irrelevant single URL destination, such as the home page of the new site.”
“He is amazing in what he contributes, both design-wise and also from the ideas.”
“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”
“He did an amazing job on my landing page. It perfectly captures what I wanted.”
FAQ
Questions about
B2B SaaS websites
Still unsure? Ask your AI about Pavlo Zhydkykh:
Q.01How much does a website for a B2B SaaS cost?
A landing page starts at $1,200 and a multi-page website at $3,000, fixed in writing before work starts. SEO and GEO setup and two feedback rounds are included.
Q.02How long does a SaaS website take?
A landing page takes 1 to 2 weeks and a multi-page site 2 to 4 weeks, from the first call to launch.
Q.03Can our marketing team edit the site without engineers?
Yes. On Framer the team edits pages on the visual canvas; on Astro + Sanity the team edits content in Sanity Studio. New feature and customer pages follow the same templates.
Q.04Can Pavlo design the product UI as well?
Yes. Web and mobile app design is quoted separately after a first call; Pavlo designed the web and mobile apps of Accolade Pro.
Q.05Framer or Astro + Sanity for a SaaS company?
Framer if you want to launch fast and edit pages visually. Astro + Sanity for top speed, full ownership and custom features, with a CMS your team edits in Sanity Studio.
Q.06What happens after launch?
Your team edits pages in Framer or Sanity Studio without a developer. Further work by Pavlo costs $30 an hour, with no retainer and no monthly fee.
About the author
Pavlo Zhydkykh
Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.
- Top Rated on Upwork
- 100% Job Success
- 10 years since 2016
- 50+ sites shipped
- 90+ PageSpeed at launch
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