%20scale(17.5)%22%20opacity%3D%220.3%22%20fill%3D%22none%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222.3%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20width%3D%2218%22%20height%3D%2218%22%20x%3D%223%22%20y%3D%223%22%20rx%3D%222%22%20ry%3D%222%22%20%2F%3E%20%3Ccircle%20cx%3D%229%22%20cy%3D%229%22%20r%3D%222%22%20%2F%3E%20%3Cpath%20d%3D%22m21%2015-3.086-3.086a2%202%200%200%200-2.828%200L6%2021%22%20%2F%3E%3C%2Fg%3E%3Cg%20transform%3D%22translate(80%2080)%20scale(17.5)%22%20opacity%3D%221%22%20fill%3D%22none%22%20stroke%3D%22%23fff%22%20stroke-width%3D%222.3%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20width%3D%2218%22%20height%3D%2218%22%20x%3D%223%22%20y%3D%223%22%20rx%3D%222%22%20ry%3D%222%22%20%2F%3E%20%3Ccircle%20cx%3D%229%22%20cy%3D%229%22%20r%3D%222%22%20%2F%3E%20%3Cpath%20d%3D%22m21%2015-3.086-3.086a2%202%200%200%200-2.828%200L6%2021%22%20%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E "AI visuals, drawn in halftone dots")
AI visuals finished by hand
AI visuals finished by hand are product images and website scenes generated with AI tools, then retouched by a designer to match the brand and show the real product. Pavlo Zhydkykh makes these images for AI, fintech and B2B startups, checks each tool's commercial terms first and gives a fixed quote after a first call.
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- Price
- Fixed quote
- Finish
- By hand
- Rights
- Checked first
- Brand
- Matched to your guide
- Format
- WebP, sized to slot
- Feedback
- 2 rounds
Key takeaways
- Generative AI uses models trained on existing data to create new text, images, video and other content, often from natural language prompts.[1]
- AI visuals by Pavlo Zhydkykh are generated with AI tools, finished by hand in Photoshop and Figma and priced by fixed quote after a first call.
- Google states that appropriate use of AI or automation is not against Google's guidelines.[3]
- Google asks site owners to review AI-generated content, including alternate texts for images, before publishing.[2]
- WebP lossless images are 26% smaller than PNGs, so every finished image ships as WebP, cropped to the slot.[6]
What is AI visuals?
AI visuals are images made with generative AI tools from text prompts and reference images, then edited by a designer. Generative tools make custom scenes, backgrounds and product shots possible without a photo shoot. AI visuals matter because stock photos look like everyone else, while raw AI output often looks generic or wrong, so the hand finish and the rights check are what make an image usable.
Wikipedia: Generative artificial intelligence
“AI gets me a strong draft fast. The last part, your real screens, brand colour and clean details, I still do by hand.”
Fit check
Is AI visuals
right for you?
A good fit if
- Stock photos make your site look like every other startup.
- You need a consistent set of scenes, backgrounds or product shots without a photo shoot.
- Your product is software and needs visuals that place real screens in context.
Not the right fit if
- You need photos of your real team or customers: a photographer is the honest choice.
- Your industry or client contracts forbid AI-generated imagery.
- You need images of real people, other brands or trademarks: Pavlo does not generate those.
Compared
AI visuals vs stock photos
Stock is fast and clearly licensed. AI visuals finished by hand fit your product and brand, with rights checked per tool.
| Criterion | AI visuals, finished by hand | Stock photos |
|---|---|---|
| Unique | Made for your pages | Others can license the same image |
| Your product | Real screens placed in the scene | Generic devices and screens |
| Brand match | Your colours, light and style | Close at best |
| Rights | Checked per tool | Clear licence terms |
| Consistency | One look across the set | Mixed photographers and styles |
Checklist
6 checks before an AI image goes on your site
Raw AI output is a draft. Pavlo runs these checks to turn the draft into an image a brand can publish.
1. Commercial use allowed
Pavlo reads the terms of each AI tool before work starts, so the images may be used on a commercial site.
2. No real people or brands
No real faces, logos or trademarks of others are generated, which lowers the legal risk.
3. Real product, real screens
Interface screens and logos are placed from your own files. AI tools garble small text, so the tools never draw your UI.
4. One look across the set
Light, angle, colour and grain match across every image, so the set reads as one brand.
5. Errors fixed by hand
Hands, edges, reflections and stray text are retouched, because that is where AI images give themselves away.
6. Ready for the web
Each image is cropped to the slot, exported as WebP with a small file size and given alt text.
How it works
From first call to a finished image set
The number of images and how much product the images show decide the timeline, so Pavlo fixes the date in writing together with the price. Two feedback rounds are included.
| # | Step | When | What happens | You get |
|---|---|---|---|---|
| 01 | First call | Day 1 | A call with Pavlo about where the images go, what the images should show and your brand guide. | A clear brief |
| 02 | Scope, rights and price | Before work starts | The image list, sizes and tools, checked for commercial terms, are written down with the price and date. | A fixed price and date in writing |
| 03 | Style test | After the brief | A few test images set the light, angle and colour for the whole set. | An approved look |
| 04 | Generation and hand finish | After sign-off | Pavlo generates the full set, then retouches every image and places real screens and logos from your files. | The draft set |
| 05 | Feedback, two rounds | After the draft | Your comments on each image, applied in two rounds. | The final set |
| 06 | Export and handover | Agreed date | Each image cropped to the slot and exported as WebP, with alt text written. | Web-ready files and alt texts |
In their words
AI visuals, from Google,
the W3C and clients
Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.
“Appropriate use of AI or automation is not against our guidelines.”
“The text alternative should be at least a short description conveying the essential information presented by the image.”
“WebP lossless images are 26% smaller in size compared to PNGs.”
“The web and mobile designs he created were amazing. His communication was prompt.”
“He did an amazing job on my landing page. It perfectly captures what I wanted.”
“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”
FAQ
Questions about
AI visuals
Still unsure? Ask your AI about Pavlo Zhydkykh:
Q.01How much do AI visuals cost?
There is no public price, because one hero image and a full set of product scenes are different jobs. Pavlo gives a fixed quote after a first call, in writing, before work starts.
Q.02How long do AI visuals take?
Pavlo fixes the date with the price after the first call, and the date depends on the number of images. Two feedback rounds are planned into the schedule.
Q.03Who owns the images?
You get the final files for your site and marketing, within the commercial terms of the AI tools used, which Pavlo checks before work starts. Key brand images are best built on your own photos, renders or product screens, so the images stay unique to you.
Q.04What do I need to provide?
Your brand guide, logo files, product screenshots or renders, and a few images whose look you like. Photos of a physical product help when the product has to appear in the scene.
Q.05What are the risks of AI images?
The main risks are rights, off-brand results and visible errors such as warped hands or text. Pavlo checks tool terms first, generates no real people or other brands, and retouches every image by hand before delivery.
Q.06What happens after delivery?
The files are yours to use within the agreed terms. New images or edits later cost $30 an hour with Pavlo, with no retainer.
Sources and further reading
About the author
Pavlo Zhydkykh
Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.
- Top Rated on Upwork
- 100% Job Success
- 10 years since 2016
- 50+ sites shipped
- 90+ PageSpeed at launch
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