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UI/UX design people get at first glance

UI/UX design is the work of deciding how a product behaves and how every screen looks, from user flows to components. Pavlo Zhydkykh delivers UI/UX design people get at first glance for AI and SaaS startups in Figma, with prototypes and developer handoff, for a fixed quote after a first call and a timeline in writing.

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Tool
Figma
Price
Fixed quote
Timeline
Scoped per project
Feedback
2 rounds
Contrast
WCAG 2.2 AA
Handoff
Specs and tokens

Key takeawaysUpdated By

Key takeaways

  • UX design covers the whole experience of using a product, while UI design focuses only on the interface.[1]
  • Designs are reviewed against the 10 usability heuristics from Nielsen Norman Group, the first of which is visibility of system status.[2]
  • Text contrast is checked against WCAG 2.2 AA: at least 4.5:1 for body text and 3:1 for large text.[3]
  • Pavlo Zhydkykh designs every screen in all states: empty, loading, error, success and disabled, from user flows to a developer handoff.
  • UI/UX design by Pavlo has no public price: a fixed quote follows the first call, with two feedback rounds included.

What is UI/UX design?

UI/UX design is the work of deciding how a product behaves (UX: tasks, flows, feedback) and how the product looks (UI: layout, type, colour, components). Good UI/UX lets a new user finish the main task without help, which cuts support questions and drop-off during onboarding.

Wikipedia: User experience design

Pavlo Zhydkykh

“I design the empty, loading and error states first. Users meet those screens early, and developers otherwise invent the missing states.”

Pavlo Zhydkykh · Web designer and developer since 2016

Fit check

Is UI/UX design
right for you?

A good fit if

  • You have a product idea or an MVP and need flows and screens before developers start.
  • Your SaaS works, but users get stuck and support answers the same questions every week.
  • Your screens were designed one at a time and no longer look like one product.
  • Your developers need a Figma file with components and states, not just pictures.

Not the right fit if

  • You need the product coded: Pavlo delivers Figma files and a handoff for your developers.
  • You need a brand identity or a logo from scratch.
  • You want a large research study with recruited panels and lab testing.

Compared

Happy-path mockups vs full UI/UX design

What developers get from screens drawn for a demo, against a design made for the build.

Happy-path mockups vs full UI/UX design
CriterionHappy-path mockupsUI/UX design by Pavlo
ScreensDrawn one at a timeDesigned from user flows
StatesOnly the perfect-data viewEmpty, loading, error, success, disabled
ComponentsCopied and tweaked per screenOne library with variants
AccessibilityChecked after launch, if at allContrast and target sizes per WCAG 2.2
HandoffPictures for developers to guess fromSpecs, tokens and a walkthrough

Checklist

7 checks before a design goes to developers

A design that passes these leaves developers nothing to guess. Pavlo runs each check before handoff.

  1. 1. Every state is drawn

    Empty, loading, error, success and disabled, not only the happy path with perfect data.

  2. 2. Text contrast passes

    At least 4.5:1 for body text and 3:1 for large text and UI components, per WCAG 2.2 AA.

  3. 3. Targets are big enough

    At least 24 by 24 CSS pixels under WCAG 2.2, and larger on touch screens.

  4. 4. System status is visible

    Saving, syncing and loading show on screen. Visibility of system status is the first of the 10 usability heuristics.

  5. 5. Errors explain the fix

    Plain words, the field marked and the input kept, so nobody types the same thing twice.

  6. 6. Components match the code

    Names, variants and spacing tokens in Figma line up with what developers build.

  7. 7. Real content, not lorem ipsum

    Long names, big numbers and empty fields are tested in the layout before handoff.

How it works

From first call to a Figma file developers build from

The timeline is set in writing with the fixed quote after the first call. Here is the path every project follows, step by step.

From first call to a Figma file developers build from, step by step
#StepWhenWhat happensYou get
01 Call and fixed quote Day 1 A call with Pavlo about the product, the users and the screens in scope. A fixed quote and timeline in writing
02 Review and user flows Week 1 The current product or closest competitors reviewed against the 10 usability heuristics, key tasks mapped as flows. An issue list and flow diagrams in Figma
03 Wireframes, round 1 After flows Grey screens for every step of each flow, with your comments in feedback round 1. Approved wireframes
04 UI and components After sign-off Visual design and a component library with variants and every state, contrast checked. High-fidelity screens and components
05 Prototype, round 2 After UI A clickable prototype of the key flows, with your comments in feedback round 2. An approved design
06 Developer handoff Final week Specs, tokens, assets and notes in Figma, plus a walkthrough call between Pavlo and your developers. A Figma file ready to build

In their words

UI/UX design, in the words
of docs and Pavlo's clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“The design should always keep users informed about what is going on, through appropriate feedback within a reasonable amount of time.”

Nielsen Norman Group10 usability heuristics, #1Source ↗

“Following these guidelines will also often make web content more usable to users in general.”

W3CWCAG 2.2, AbstractSource ↗

“In computer or software design, user interface (UI) design primarily focuses on information architecture.”

WikipediaUser interface designSource ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Would 100% hire again.”

Remi LabelleCOO, Accolade Pro · Web app designSource ↗

“The web and mobile designs he created were amazing. His communication was prompt.”

Corentin BernardCEO, Accolade Pro · Web and mobile app designSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

FAQ

Questions about
UI/UX design

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

How much does UI/UX design cost?

There is no public price: Pavlo Zhydkykh gives a fixed quote after a first call, based on the flows and screens in scope. The quote is in writing before work starts and includes two feedback rounds.

Q.02

How long does a UI/UX project take?

The length depends on the number of flows and screens, and the timeline comes in writing with the fixed quote. Pavlo delivers the review and user flows in week 1, before any screen is drawn.

Q.03

Who owns the Figma files?

You do. The file lives in your Figma team or moves there at handoff, with every component, style and prototype.

Q.04

What do I need to provide?

Access to the product or a demo, the main user tasks, any analytics or support tickets, and your brand assets. One person who signs off each step keeps the project on schedule.

Q.05

What is the biggest risk in a UI/UX project?

Screens that look finished but miss states, so developers invent the empty and error cases on the spot. Every component Pavlo designs ships with the full set of states, and the handoff includes a walkthrough with your developers.

Q.06

What happens after handoff?

Your developers build from the Figma file. Pavlo answers questions during the build and makes small changes and new screens at $30 an hour, with no retainer.

Sources and further reading

  1. [1] WikipediaUser experience design
  2. [2] Nielsen Norman Group10 usability heuristics
  3. [3] W3CWeb Content Accessibility Guidelines (WCAG) 2.2
  4. [4] WikipediaUser interface design
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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