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Website migration without lost rankings

A website migration is the move of a site to a new platform with every URL, page and search signal kept. Pavlo Zhydkykh handles website migration without lost rankings from WordPress, Webflow and Wix to Framer or Astro + Sanity, with a 301 for every old URL, from $2,200 in 2 to 4 weeks.

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From
$2,200
Timeline
2 to 4 weeks
Redirects
Every old URL
Moves to
Framer, Astro + Sanity
Search Console
Checked after launch
After launch
$30 / hour

Key takeawaysUpdated By

Key takeaways

  • A website migration by Pavlo Zhydkykh starts at $2,200 and takes 2 to 4 weeks, from WordPress, Webflow or Wix to Framer or Astro + Sanity.
  • Content migrations risk data loss, broken links and a temporary loss of search engine rankings.[1]
  • Google and Bing both recommend a 301 redirect when the URL of a page changes for good.[2]
  • Google advises keeping redirects for at least 1 year, so signals and links pass to the new URLs.[3]
  • On MStudio Asia, a move from WordPress and WooCommerce to Framer live since November 2025, Pavlo mapped 105 old URLs to new pages.

What is a website migration?

A website migration moves a site to a new platform while keeping the URLs, content and search signals, with a 301 redirect wherever an address changes. Done carelessly, old links return 404 errors and pages drop out of Google; done with a full URL map, rankings and backlinks carry over.

Wikipedia: Content migration

Pavlo Zhydkykh

“Most traffic lost in a migration is lost to one forgotten URL pattern. I map every old URL before I build a single page.”

Pavlo Zhydkykh · Web designer and developer since 2016

Migration

Migration:
five services

Each service has its own page with prices, timeline and examples.

Fit check

Is Migration
right for you?

A good fit if

  • Your site runs on WordPress, Webflow or Wix, and you want Framer or Astro + Sanity instead.
  • Google traffic, backlinks and old URLs must survive the move.
  • The site is a marketing site: pages, a blog, case studies, forms.
  • You want one fixed price and a launch date in writing before work starts.

Not the right fit if

  • Your revenue runs through a large shop with checkout, user accounts or a members area.
  • You want the new site on Webflow or WordPress: Pavlo builds only on Framer and Astro + Sanity.
  • You need the move done in a few days: a careful migration takes 2 to 4 weeks.

Compared

A relaunch and a migration, side by side

A new site on a new platform is a relaunch. The relaunch becomes a migration when every old URL, title and script is accounted for.

A relaunch and a migration, side by side
CriterionRelaunch without a planMigration with a URL map
Old URLsChanged addresses return 404 errorsEvery old URL gets a 301 to the closest new page
RankingsPages drop out of Google as Googlebot finds dead linksSearch signals pass to the new pages through the redirects
ContentCopied by hand, with pages forgottenChecked against the old sitemap, page by page
MetadataTitles and descriptions rewritten or left emptyTitles, descriptions and alt texts carried over field by field
Forms and trackingFound broken when leads stop arrivingForms and scripts re-added and tested before launch
After launchNobody checks Search ConsoleSearch Console checked for 404s and indexing

Checklist

7 checks before a website migration goes live

Most traffic lost in a move comes from a missed detail, not from the new design. These are the checks Pavlo runs on every migration, whatever the platform.

  1. 1. Every old URL listed

    The old sitemap, Search Console and the CMS each show URLs the others miss. Pavlo merges all three lists before any page is built.

  2. 2. A redirect per URL, not to the home page

    Each old URL gets a 301 to the closest new page. Google warns against sending many old URLs to one irrelevant page such as the home page.

  3. 3. No redirect chains

    An old URL points straight to the final page. Google advises redirecting to the final destination directly, because chains add latency for users.

  4. 4. Titles, descriptions and alt texts

    Metadata sits in plugins, CMS fields and asset settings on the old platform. Pavlo carries each field over and checks the result page by page.

  5. 5. Images and files

    Images and PDFs can get traffic from Google Search on their own. Google asks site owners to move those URLs like any other content.

  6. 6. Forms and tracking

    Forms, analytics and pixels break silently when a platform changes. Each one is re-added and tested with real submissions and events before launch.

  7. 7. Search Console after launch

    Pavlo submits the new sitemap and checks Search Console for 404s and indexing. Google advises keeping redirects for at least 1 year.

Included

What every
project includes

Move to a new platform and keep every ranking and link.

  • URL inventoryEvery URL from the old sitemap and Search Console

  • 301 redirect mapEach old URL sent to the closest new page

  • Content transferPages, CMS items and images moved and checked

  • SEO metadataTitles, descriptions and alt texts carried over

  • Forms and trackingForms rewired, scripts re-added, both tested

  • SEO and GEO setupSchema, sitemap and llms.txt on the new site

  • Two feedback roundsIncluded in the fixed price

  • Search Console check404s and indexing checked after launch

Real projects

Migration,
live

MStudio Asia website

MStudio Asia

Project
Photo and video studio, Phuket
Scope
WordPress and WooCommerce to Framer
Result
105 old URLs mapped
Sitemap
114 pages, live since November 2025
Live site
mstudio.asia

In their words

Site moves,
on the record

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Another common issue in content migration is the loss of SEO and page rank in search engines.”

WikipediaContent migrationSource ↗

“Both Bing and Google recommend using a 301 redirect to change the URL of a page as it is shown in search engine results, providing that URL will permanently change and is not due to be changed again any time soon.”

WikipediaHTTP 301Source ↗

“Once you have the listing of old URLs, decide where each one should redirect to.”

Google Search CentralSite moves with URL changesSource ↗

“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”

Ed ClarkeFounder, Inturai · Website design and SEOSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Would 100% hire again.”

Remi LabelleCOO, Accolade Pro · Web app designSource ↗

FAQ

Questions about
Migration

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

How much does a website migration cost?

A migration starts at $2,200, fixed in writing after the first call with Pavlo. The price depends on the number of pages, CMS items and features to replace, and two feedback rounds are included.

Q.02

How long does a migration take?

2 to 4 weeks from the first call to launch. Sites with a large blog, a shop or many forms sit at the longer end.

Q.03

Will the move cost Google rankings?

Not when every old URL is accounted for, though small ups and downs are normal while Google recrawls. Each old URL gets a 301 to the closest new page; on MStudio Asia Pavlo mapped all 105 old URLs, and he checks Search Console after every launch.

Q.04

Who owns the site after the migration?

You do. The domain, the platform accounts and the content are in your name, and Pavlo hands over full access at launch.

Q.05

What do I need to provide?

Access to the old site, Google Search Console and the DNS settings of your domain. Pavlo collects the URLs, content, images and metadata himself.

Q.06

What happens after launch?

Your team edits the content without a developer, and Pavlo checks Search Console for 404s and indexing. Further work runs at $30 an hour, with no retainer and no monthly fee.

Sources and further reading

  1. [1] WikipediaContent migration
  2. [2] WikipediaHTTP 301
  3. [3] Google Search CentralSite moves with URL changes
  4. [4] Google Search CentralRedirects and Google Search
  5. [5] Google Search CentralSitemaps overview
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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