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Web development

Web development is the work of designing, building and maintaining websites. Pavlo Zhydkykh designs and builds marketing sites on Framer and Astro + Sanity for AI, fintech and B2B startups: fast, easy for your team to edit and ready for Google and AI search, from $1,200 and live in 1 to 4 weeks.

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Platforms
Framer, Astro + Sanity
From
$1,200
Timeline
1 to 4 weeks
PageSpeed
90+ on mobile
Feedback
2 rounds
After launch
$30 / hour

Key takeawaysUpdated By

Key takeaways

  • Pavlo Zhydkykh builds on two platforms only: Framer for fast launches and visual editing, Astro + Sanity for top speed, full ownership and custom features.
  • A landing page starts at $1,200 and goes live in 1 to 2 weeks; a multi-page website starts at $3,000 and takes 2 to 4 weeks, on either platform.
  • Web development covers front-end work on the interface and back-end work on the server-side code behind a website.[1]
  • Google counts loading as good when Largest Contentful Paint occurs within 2.5 seconds; Framer builds target PageSpeed 90+ on mobile, Astro + Sanity builds up to 100.[2]
  • Google states that SEO best practices remain relevant for AI features such as AI Overviews, so every build ships with titles, schema, a sitemap and llms.txt.[3]

What is web development?

Web development is the process of designing, building and maintaining websites and web apps. For a startup marketing site, web development covers pages, CMS, hosting, speed and SEO, and the platform choice decides who can edit the site later and what each change costs.

Wikipedia: Web development

Pavlo Zhydkykh

“The best stack is the one your team still edits a year later. Two platforms let me fit the team, not my habits.”

Pavlo Zhydkykh · Web designer and developer since 2016

Two platforms

Framer or
Astro + Sanity?

Pavlo builds on both and picks the one that fits your team, not his habits. One price list for both.

Framer and Astro + Sanity compared
CriterionFramerAstro + Sanity
Best forFast launches and visual editingTop speed, full ownership, custom features
Your team edits inThe Framer editorSanity Studio
HostingFramer, on a paid site planYour own account, such as Cloudflare or Vercel
Custom codeReact code componentsAny code and any integration
PageSpeed on mobile90+Up to 100
PriceFrom $1,200From $1,200

Included

What every
build includes

On Framer or Astro + Sanity, the same basics come with every project.

  • Design in Figma firstKey pages agreed before the build.

  • Responsive pagesDesktop, tablet and phone.

  • CMS and blog setupYour team publishes without a developer.

  • SEO and GEO setupTitles, schema, sitemap and llms.txt.

  • PageSpeed 90+Optimised images, light motion, no heavy plugins.

  • 301 redirectsEvery old URL kept when you move.

  • Two feedback roundsOn the design and on the working site.

  • A fixed priceAgreed in writing before work starts.

Selected work

Recent work

Four recent builds, from a WordPress migration to an AI data platform. Every case shows the scope and a link to the live site.

mstudio.asia01 / 04 MStudio Asia home page View case

MStudio Asia

Migration · Design + build

Photo and video studio in Phuket. Moved from WordPress and WooCommerce to Framer, 105 old URLs mapped to new pages.

Old URLs mapped
105Old URLs mapped
Pages in the sitemap
114Pages in the sitemap
Live on Framer
Nov 2025Live on Framer
Livemstudio.asia
sancts.co04 / 04 Sancts home page View case

Sancts

Real estate · Framer development

Ready-to-build house plans by architect Bob Manders. Framer development from the client design.

Languages, EN and NL
2Languages, EN and NL
Pages per language
15Pages per language
Live on Framer
May 2026Live on Framer
Livesancts.co
01 / 04 · swipe
All projects
More work · 12
  • InturaiDesign, Framer build, SEO and GEOAI · B2B inturai.com
  • Wrench.aiSEO and some home page sectionsAI · Sales wrench.ai
  • Gwynn CPAsFramer website for a Dallas CPA firmFinance gwynncpas.com
  • Piece of GlassDesign and Framer buildBrand site pieceofglass.com
  • Creator ScalingFramer websiteMarketing creatorscaling.com
  • Trident CraneFramer websiteIndustrial tridentcrane.com
  • Kvorum-NadraFramer websiteIndustrial quoroomnadra.com.ua
  • EuniceDesign and buildAI · Crypto Delivered version
  • Vibe MarketerDesign and Framer buildAI · Marketing Delivered version
  • Accolade ProWeb and mobile app designSaaS Product design
  • LIVYApp designProduct Product design
  • GEMSApp designProduct Product design

“Ten years in, the job is the same: the site loads fast and says what you sell in the first line.”

Pavlo Zhydkykh

Checklist

6 signs a website needs a rebuild

Each sign points to a specific fix, from a new CMS setup to a full rebuild on Framer or Astro + Sanity.

  1. 1. Every text change waits for a developer

    If marketers cannot change a headline or add a case study alone, the CMS is missing or set up for developers only.

  2. 2. Pages fail Core Web Vitals on mobile

    PageSpeed Insights or Search Console shows a Largest Contentful Paint above 2.5 seconds on phones.

  3. 3. The site runs on a stack of plugins

    Each plugin adds scripts to load and updates to install, and one outdated plugin can break a page or open a security hole.

  4. 4. Buyers cannot find prices or answers

    Prices, timelines and cases hidden in PDFs, images or sales calls give Google and AI assistants nothing to quote.

  5. 5. The site describes an older product

    Screens, features or pricing on the site no longer match what the sales team shows on calls.

  6. 6. No one knows who owns the accounts

    Domain, hosting or CMS logins sit with a former agency or freelancer instead of the company.

Fit check

Is web development with Pavlo
right for you?

A good fit if

  • AI, fintech or B2B startups that need a marketing site with pages, a blog and case studies.
  • Teams leaving WordPress, Webflow or Wix that want every old URL redirected.
  • Founders who want a fixed price and the timeline in writing before work starts.
  • Marketing teams that want to edit the site without a developer after launch.

Not the right fit if

  • You need the build on Webflow, WordPress or Shopify: Pavlo builds only on Framer and Astro + Sanity.
  • You need the product app itself built, with accounts and billing: Pavlo builds marketing sites and designs product interfaces.
  • You need a store with thousands of products, carts and inventory.

Compared

Template or a designed build

A bought template is the cheapest start. The difference shows in what the site says, how fast the pages load and what happens to old URLs.

Template or a designed build
CriterionA template, set up in-houseA build by Pavlo Zhydkykh
DesignShared with every other buyer of the templateDesigned in Figma for your product and buyers
PagesSections chosen by the template authorPages planned around the questions buyers ask
SEO and GEOWhatever the template ships withTitles, schema, sitemap and llms.txt set per page
SpeedDepends on what the template loadsPageSpeed 90+ on mobile, up to 100 on Astro + Sanity
Old URLsRedirects are your own jobA 301 redirect for every old URL
CostTemplate price plus your team timeFrom $1,200, fixed before work starts

How it works

From first call to launch
in 1 to 4 weeks

The multi-page path on either platform, step by step. A landing page follows the same steps in 1 to 2 weeks.

From first call to launch in 1 to 4 weeks, step by step
#StepWhenWhat happensYou get
01 Call and fixed price Week 1 Goals, pages, content and the platform agreed on one call. A fixed price and timeline in writing
02 Design in Figma Weeks 1-2 Home and key pages designed first, so the look is agreed before the build. Figma design of the key pages
03 Feedback, round 1 Week 2 Your comments on the design in one round, applied before the build starts. An approved design
04 Build Weeks 2-4 Responsive pages, CMS, components and motion, built on Framer or Astro + Sanity. A working site on a preview link
05 SEO and GEO setup Week 4 Titles, meta, schema, sitemap, redirects and llms.txt, plus your final texts. A site ready for Google and AI search
06 Feedback, round 2 Week 4 A second round on the working site, on desktop and phone. Final fixes
07 Launch End of week 4 Domain connected, redirects live, Search Console checked. A live site, then $30 an hour when needed

In their words

Web development, in the words
of research and clients

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Optimizing for quality of user experience is key to the long-term success of any site on the web.”

Philip Waltonweb.dev, Web VitalsSource ↗

“Following these guidelines will also often make web content more usable to users in general.”

W3CWeb Content Accessibility Guidelines (WCAG) 2.2Source ↗

“The best practices for SEO remain relevant for AI features in Google Search (such as AI Overviews and AI Mode).”

Google Search CentralAI features and your websiteSource ↗

“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”

Ed ClarkeFounder, Inturai · Website design and SEOSource ↗

“He did an amazing job on my landing page. It perfectly captures what I wanted.”

Ash GhaemiFounder, Vibe Marketer · Landing pageSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

FAQ

Questions about
web development

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

Which platform should my site use?

Framer if you want to launch fast and edit visually. Astro + Sanity for top speed, full ownership and custom features. Pavlo recommends one after the first call.

Q.02

How much does a website cost?

A landing page starts at $1,200 and a multi-page website at $3,000, on either platform. The price is fixed before work starts, with two rounds of feedback included.

Q.03

How long does it take?

A landing page goes live in about a week, a multi-page site in 2 to 4 weeks.

Q.04

Can my team edit the site without a developer?

Yes. Texts, images, CMS items and new pages from existing sections, in the Framer editor or in Sanity Studio.

Q.05

Will the site be fast and readable for AI search?

Every build targets PageSpeed 90+ on mobile and ships with titles, schema, a sitemap and llms.txt, so Google and AI assistants can read it.

Q.06

Who owns the site?

You do. The domain, the CMS and every account are in your name.

Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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