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Website audit

A website audit is a structured review of a live site: what slows the site down, what hides the site from Google and AI assistants, and the fix for each item. Pavlo Zhydkykh audits startup marketing websites, with the price and date fixed in writing after a first call; fixes are quoted separately or cost $30 an hour.

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Price
Fixed quote
Delivery date
Fixed in writing
Covers
Speed, SEO, GEO, a11y
Deliverable
Ranked fix list
Speed target
LCP 2.5 s or less
Fixes
Quote or $30 / hour

Key takeawaysUpdated By

Key takeaways

  • A website audit by Pavlo Zhydkykh checks speed, technical SEO, AI visibility, accessibility and content, and ranks every problem by impact.
  • Each finding names the page, the element and the fix, so any developer can work from the list.
  • For a good user experience, Largest Contentful Paint should occur within 2.5 seconds of the page starting to load.[3]
  • WCAG 2.2 sets a minimum contrast ratio of 4.5:1 for normal text at level AA.[6]
  • AI visibility is part of the audit: robots.txt, the raw HTML, schema and llms.txt are checked against GPTBot, ClaudeBot and PerplexityBot.

What is a website audit?

A website audit is a structured review of a live site that lists what slows the site down, what stops search engines and AI assistants from reading the pages, and what confuses visitors, with a fix for each item. An audit matters because one blocked crawler, one missing redirect or one uncompressed hero video can cost more traffic than a redesign wins back.

Wikipedia: Website audit

Pavlo Zhydkykh

“I judge an audit by the fix list, not the score. A finding without a page, an element and a fix gets cut.”

Pavlo Zhydkykh · Web designer and developer since 2016

Fit check

Is Website audit
right for you?

A good fit if

  • A site that feels slow on a phone or fails Core Web Vitals in Search Console.
  • Traffic dropped after a redesign or a platform move and nobody knows why.
  • Before a rebuild, to know what to keep, what to fix and what to drop.
  • A team that wants a written fix list to hand to a developer.

Not the right fit if

  • You only want an automated score: a PageSpeed Insights run is free and takes a minute.
  • You need a security or penetration test: this audit covers speed, search, AI visibility and usability, not security.
  • You want a monthly SEO report on retainer: Pavlo works per project, with no monthly fee.

Compared

A score vs an audit

Free tools give a number. An audit says which element on which page to change, and why.

A score vs an audit
CriterionAutomated scoreWebsite audit
OutputA number out of 100A ranked list of fixes
ScopeOne URL at a timeEvery page template
AI visibilityNot checkedrobots.txt, raw HTML, schema, llms.txt
AdviceGeneric suggestionsYour pages, your platform, your CMS
Next stepUp to youA list your developer can work from

Checklist

7 problems a website audit often finds

The issues Pavlo finds most often on startup marketing sites, in the order of his checks.

  1. 1. A hero that loads last

    An uncompressed video or image as the Largest Contentful Paint element, pushing mobile LCP past 2.5 seconds.

  2. 2. Redirect gaps after a move

    Old URLs that return 404 instead of a 301, often listed in Search Console as "Not found".

  3. 3. Blocked crawlers

    A preview "Disallow: /" left in robots.txt, or a CDN setting that turns away GPTBot and ClaudeBot.

  4. 4. Text that needs JavaScript

    Tabs, sliders and accordions that load the text only after scripts run, so crawlers see empty sections.

  5. 5. Duplicate titles and H1s

    Templates that give every CMS page the same title, or two H1s on one page.

  6. 6. No answers on the page

    No price, timeline or "for whom" anywhere, so neither buyers nor assistants can quote the offer.

  7. 7. Low contrast and unlabeled forms

    Grey text below WCAG contrast ratios and form fields without labels, which block screen readers and AI agents alike.

How it works

From first call to a ranked fix list

The price and the delivery date are fixed after the first call. The audit runs on your real data, not on a sample page.

From first call to a ranked fix list, step by step
#StepWhenWhat happensYou get
01 First call Day 1 Goals, key pages, platform and what changed on the site recently. A fixed price and delivery date in writing
02 Access After the call Read access to Search Console and analytics, and editor access if you want fixes later. Real data instead of guesses
03 Speed and Core Web Vitals During the audit Each page template measured on mobile and desktop in PageSpeed Insights, with the LCP element named. The slowest pages and why
04 Technical SEO and AI visibility During the audit Status codes, redirects, sitemap, canonicals, schema, robots.txt, raw HTML and llms.txt. What Google and AI crawlers can read
05 Content and accessibility During the audit Headings, answers to buyer questions, contrast, form labels and keyboard use checked on key pages. Where visitors and agents get stuck
06 Report and walkthrough Delivery date Every problem listed with the page, the fix and the priority, walked through on a call. A ranked fix list you keep, with fixes at a quote or $30 an hour

In their words

What the standards say,
what clients say about Pavlo

Word for word, with the source linked: research, official documentation and the people Pavlo Zhydkykh has worked for.

“Optimizing for quality of user experience is key to the long-term success of any site on the web.”

Philip Waltonweb.dev: Web VitalsSource ↗

“We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.”

Google Search CentralUnderstanding Core Web Vitals and Google search resultsSource ↗

“Web Content Accessibility Guidelines (WCAG) 2.2 covers a wide range of recommendations for making web content more accessible.”

W3CWeb Content Accessibility Guidelines (WCAG) 2.2Source ↗

“It was an absolute pleasure working with Pavlo. The quality of work he delivered was AMAZING.”

Ed ClarkeFounder, Inturai · Website design and SEOSource ↗

“He is amazing in what he contributes, both design-wise and also from the ideas.”

Oliver BockOwner, The B2B Answer · Website design, 2025Source ↗

“One of the best contractors I have worked with. Really thoughtful about communication. Would 100% hire again.”

Remi LabelleCOO, Accolade Pro · Web app designSource ↗

FAQ

Questions about
Website audit

Still unsure? Ask your AI about Pavlo Zhydkykh:

ChatGPTPerplexityClaudeGeminiGrok

Q.01

How much does a website audit cost?

The audit has a fixed price agreed after a first call, based on the number of page templates and what you want checked. Fixes are quoted separately or done at $30 an hour.

Q.02

How long does an audit take?

The delivery date is fixed together with the price, after the first call. A site with a few templates takes less time than one with a blog, cases and two languages.

Q.03

What do I need to provide?

The site URL, read access to Google Search Console and analytics, and a note on what changed recently, such as a redesign or a move. Without Search Console the audit still runs, but the indexing data is missing.

Q.04

Can my own developer apply the fixes?

Yes. Each item names the page, the element and the fix, so any developer can work from the list, and the report is yours to keep.

Q.05

What if the audit finds nothing serious?

Then the report says so, and you do not pay for fixes you do not need. The audit price stays the same either way.

Q.06

What happens after the audit?

You decide what gets fixed and by whom. On Framer and Astro + Sanity sites Pavlo can apply the fixes at a fixed quote or $30 an hour, with no retainer.

Sources and further reading

  1. [1] WikipediaWebsite audit
  2. [2] GooglePageSpeed Insights
  3. [3] web.devWeb Vitals
  4. [4] Google Search CentralUnderstanding Core Web Vitals and Google search results
  5. [5] Google Search CentralRedirects and Google Search
  6. [6] W3CWeb Content Accessibility Guidelines (WCAG) 2.2
Pavlo Zhydkykh

About the author

Pavlo Zhydkykh

Pavlo Zhydkykh is a web designer and developer in Eastern Europe who has built websites for AI, fintech and B2B startups since 2016, designing and building each project himself on Framer or Astro + Sanity. Clients include MStudio Asia, Silicon Data, Inturai, Accolade Pro, NimbleStax and Sancts.

  • Top Rated on Upwork
  • 100% Job Success
  • 10 years since 2016
  • 50+ sites shipped
  • 90+ PageSpeed at launch
Kulparkivska St. 200, Lviv 79021, Ukraine +380 93 610 62 68 [email protected]

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