Leaving Webflow

Getting out of Wix

Webflow to Framer migration

The site gets rebuilt in Framer, not exported into it. Your CMS content, your URL structure and your search rankings come across. The class soup, the hosting bill and the plan renewal stay behind.

Wix will not give your site back. There is no export, the layout is a set of fixed coordinates, and the mobile version is a second site you maintain by hand. All of it gets rebuilt in Framer — and the content, the URLs and the rankings come with you.

301

0

Redirect for every path that changes

Files Wix lets you export

1:1

1

CMS collections, fields and items

Responsive site instead of two

2–5

301

Weeks for a typical marketing site

On every path Wix auto-named

What actually moves

A migration is six separate transfers, and each one fails differently. Every tile below runs the real thing rather than describing it.

Every old URL still resolves

The redirect map is written before launch, not reconstructed from 404s afterwards. Paths Webflow forced into a collection prefix get shorter, and a 301 carries the old one. Paths that do not change are confirmed unchanged in a crawl diff rather than assumed.

What happens to rankings

A complete redirect map costs you a dip of a week or two while Google recrawls, then recovery. An incomplete one costs you the traffic and does not give it back. This is the whole reason the map comes first.

The CMS comes across

Collections, fields and items transfer with references and multi-references intact. Field types map one to one where an equivalent exists, and item counts are checked against the original rather than assumed.

Class soup becomes a style set

This is the part an export cannot do. Forty-odd Webflow classes and combo classes — hero-heading, hero-heading-2, hero-heading-copy — collapse into a handful of Framer text styles, colour styles and components that your team can actually edit without breaking a neighbour.

Interactions get rebuilt

IX2 keyframe timelines become Framer variants and transitions. Most get simpler. The occasional one with no native equivalent becomes a small code component.

Nothing goes live on a guess

Staging gets crawled and diffed against the live Webflow site before anything switches. If the diff finds a missing page or a broken redirect, the run goes back to staging instead of forward to DNS. Only after the switch holds for 48 hours in Search Console does the old plan get cancelled.

What happens to each part of the site

Four things come across as they are, three get rebuilt, and one has no equivalent in Framer at all. You should know which is which before you agree to anything, not on invoice day.

CMS collections and items
Moves across
Every collection, field and item comes across, references and multi-references included. 148 posts stay 148 posts, and the count gets checked rather than trusted.
URL structure
Moves across
Preserved exactly wherever Webflow allowed it. Where it forced a prefix like /blog-posts/, the URL gets shorter and a 301 carries the old one.
Rankings and backlinks
Moves across
Carried by the redirect map, provided the map is finished before launch. A dip in the first fortnight is normal; a permanent drop means the map was incomplete.
SEO metadata
Moves across
Titles, descriptions, canonical tags and Open Graph images transfer page by page — and JSON-LD schema gets added where Webflow never had any.
Pages and layouts
Rebuilt
Rebuilt in Framer rather than converted. Exported Webflow markup produces a project nobody on your team can edit, which defeats the reason for moving.
Design system
Rebuilt
Classes and combo classes collapse into Framer text styles, colour styles and components. Forty-odd classes usually become fewer than ten styles.
Interactions and forms
Rebuilt
IX2 timelines become variants and transitions. Forms are rewired to your existing endpoint — Webflow-hosted form submissions stay in Webflow.
Webflow hosting and Ecommerce
Stays behind
The hosting bill stops at the end of the billing period. Ecommerce has no Framer equivalent, so a store is a Shopify replatform rather than a migration.

When moving is worth it, and when it is not

Framer is not better than Webflow at everything, and a migration you did not need is an expensive way to change logos. These are the four cases that pay for themselves, and the four that do not.

Worth itYour Webflow bill has grown faster than the site has.Framer pricing does not climb with CMS item count the way Webflow's does.
Worth itNobody on the team can edit a page without breaking something elsewhere.That is a class-naming problem. A rebuild is the only fix that actually holds.
Worth itYou are redesigning anyway.Migrating during a redesign costs almost nothing extra. Migrating after it means paying for the design twice.
Worth itThe site is slow and every fix runs into the platform's ceiling.Some of it genuinely is Webflow, and no amount of tuning moves it.
Skip itWebflow Ecommerce is running your checkout today.There is no Framer equivalent. You would be rebuilding commerce on Shopify at the same time.
Skip itThe site launched six months ago and works fine.Rebuilding a working site to change platform is spending for the sake of it.
Skip itA Webflow-specific integration is load-bearing and nobody has replaced it.Check that before anything else. Found halfway through, it stalls the whole migration.
Skip itThe only real complaint is that a competitor uses Framer.That is not a reason, and it will not survive the invoice.

How the move runs

01

Content audit

Every URL, collection and template is listed before a price exists. That inventory is what the quote is built from, and you keep it whether or not you hire me for the rest.

02

Rebuild

Design system first, then templates, then pages. You review the work in a browser on a staging URL rather than as a deck of screenshots.

03

Content move

Collections and items transfer with their references intact, then get checked field by field against the original counts.

04

Redirect map

Every old path is mapped to a new one before anything goes live. Paths that do not change are confirmed unchanged rather than assumed.

05

Cutover

Staging is crawled and diffed against the live Webflow site, redirects go in, DNS switches, and the first 48 hours are watched in Search Console before the old plan is cancelled.

What it costs

The content audit always comes first, because the page and item counts decide the number. You get a fixed figure after it, not an hourly rate before it.

Small site

$2,400

and up · under 15 pages

A marketing site with no CMS or one simple collection. Redirect map and schema included.

Site with a blog

$4,500

and up · several templates

Multiple collections, blog and case-study templates, full redirect map and a crawl diff before cutover.

Larger or unusual

Quoted

after the content audit

Hundreds of pages, heavy integrations, or a redesign folded into the move. The audit is priced separately if that is all you want.

Frequently asked questions

Can you move a Webflow site to Framer without losing rankings?

Yes, provided the redirect map is complete before launch. Every old path gets a 301 to its new home, metadata transfers per page, and the internal link structure is rebuilt rather than flattened. Expect a dip in the first fortnight while Google recrawls, then recovery. Anyone promising zero movement is guessing.

Does the Webflow CMS transfer to Framer?

Yes. Collections, fields and items all come across, including reference and multi-reference fields. Field types are mapped one to one where an equivalent exists — plain text to text, rich text to formatted text, switch to boolean — and item counts are checked against the original after the transfer rather than assumed.

Will my URLs stay the same?

Wherever Webflow allowed a sensible one, yes. Where Webflow forced a collection prefix like /blog-posts/, the URL usually gets shorter and the old path is carried by a 301. Paths that do not change are confirmed unchanged in the crawl diff instead of being taken on trust.

Can you just export the Webflow code into Framer?

You can, and you should not. Exported Webflow markup carries its class structure with it and produces a Framer project nobody on your team can edit — which defeats the reason for moving. The site gets rebuilt against a real design system instead.

What about Webflow Ecommerce?

Framer has no direct equivalent, so this is not a migration but a replatform: products and checkout move to Shopify and Framer becomes the storefront. If Webflow Ecommerce is running your checkout today, treat that as a separate project with its own scope.

How long does a Webflow to Framer migration take?

Two to five weeks for a typical marketing site with a blog, counted from the end of the content audit. Sites with hundreds of CMS items, several templates or heavy integrations take longer, which is exactly what the audit is for.

What happens to my Webflow interactions?

IX2 timelines are rebuilt as Framer variants and transitions. Most become simpler, because Framer expresses hover and scroll states directly instead of as keyframe tracks. The occasional interaction with no native equivalent becomes a small code component.

Send me the Webflow URL and I will tell you what moving costs

One link is enough to see the page count, the collections and the URL structure. You get a list of what comes across, what needs rebuilding and what has no equivalent — before you commit to anything.