2016 — 2017
Graphic design
Pavlo Zhydkykh began in January 2016 as a self-employed graphic designer in Lviv, making banners and promo pages for social media. Print and layout came first; the web arrived later, through the posters.
2017 — 2018
Front-end developer
From June 2017 to March 2018 he worked as a freelance front-end developer, writing HTML, CSS, JavaScript and Bootstrap. He learned to build before he learned to design, which is why the custom React components on this site are written rather than bought.
2018 — 2019
OTAKOYI
In October 2018 Pavlo joined the Lviv software studio OTAKOYI as a UX/UI designer, working on UX research and wireframing. It was the first time design was a job inside a team rather than a freelance order.
2019 — 2021
Webtune
From February 2019 to February 2021 he was a UX/UI designer at Webtune in Lviv, building corporate and multifunctional websites and running UI redesigns. Two years of production work on other people’s brands set the standard he now holds his own builds to.
2020 — now
OrangeOrange
In October 2020 Pavlo Zhydkykh co-founded OrangeOrange, where he is a product designer and leads the design team. That work is product and systems design — apps and dashboards people open every day — and it runs alongside the client sites he builds himself.
2021
Framer Motion
Pavlo moved to Framer in 2021, starting with Framer Motion because he wanted animation that behaved the way it was drawn. Framer was the first tool where the design and the shipped site were one artefact instead of two files.
2021 — now
Framer, all of it
Since 2021 Pavlo Zhydkykh has worked in Framer full time and has shipped 50+ custom builds for clients in AI, crypto, B2B, finance and healthcare. A typical project closes in three to four weeks and ships at PageSpeed 90–100.
Pavlo Zhydkykh
Framer designer & developer · Ukraine · 10 years
What the work actually is
One person carries the whole site, end to end.
Structure
Positioning and structure, before any design
Pavlo Zhydkykh starts by mapping what the site has to prove and to whom, then decides the page order from that. Most rebuilds fail on structure rather than on visuals, and structure is cheap to change at this stage and expensive later.
System
A design system first, pages second
Type scale, colour tokens, spacing and components are decided once and applied everywhere. Building pages out of a settled system is why a typical project closes in three to four weeks instead of drifting.
Build
Responsive build in Framer, not a scaled-down mockup
Every layout is built at desktop, tablet and phone widths rather than shrunk from one. Framer is the production environment here, so the file that is designed is the file that ships.
Code
Custom React components for anything Framer does not ship
Scroll scrubs, WebGL scenes, calculators, comparison tools and CMS-bound widgets are written as React components rather than bought as plugins. The timeline at the top of this page is one of them.
Search + AI
Technical SEO and AI visibility
Schema, sitemaps, Core Web Vitals, llms.txt and consistent entity data across profiles. A site with a blog run on informational and commercial queries reaches roughly 100 visits a month from search and AI answers within the first two to three months — a ceiling Pavlo has measured on his own builds, not a promise attached to a quote.
Money, plainly
Every number is on this page. None of it needs a call.
Fixedprice, agreed up front
One price, decided before anything starts
The quote is priced on the scope of the work, not on the size of your funding round. A typical build runs two to four weeks, six to eight if it carries heavy custom animation, and two revision rounds are included in the price.
$50per hour, after handover
Hourly work only after a fixed-scope build has shipped
Hourly time is reserved for clients whose site Pavlo Zhydkykh built, because by then he already knows the codebase and nothing has to be rediscovered. It covers additions after handover rather than the original scope.
Nobranding or identity
Branding and identity are not part of the offer
Pavlo builds the site around the brand you already have. If you do not have one yet he will point you to someone who does that properly — a site built on an undecided brand gets rebuilt within the year, and paying for it twice helps nobody.
10 years in design · 50+ custom Framer builds · PageSpeed 90–100 on delivery · 2–4 weeks typical · 2 revision rounds · based in Ukraine, Kyiv time (EET/EEST)