Antidote is a personal brand platform built for a leader who has shaped over a billion dollars in ecommerce growth. A former VP at L’Oréal and Shiseido, with two successful startup exits and experience across Unilever, LVMH, Nike, and Calvin Klein — his story demanded a digital presence that speaks in the same language as the brands he’s elevated: clear, modern, and deeply confident.
The creative direction focused on translating authority into atmosphere. Instead of loud visuals, I designed an environment where typography, layout, and rhythm communicate expertise without excess. The interface feels surgical — decisive spacing, intelligent color restraint, and motion that flows with quiet precision. Each element was built to signal trust, clarity, and momentum.
The entire experience was crafted and developed in Framer — every animation, section, and visual nuance built manually for performance and cohesion. Subtle transitions create continuity, while clean geometry reinforces the executive tone. It’s a system designed not just to inform, but to feel credible.
Ultimately, Antidote is a study in balance: strategy meets style, confidence meets calm. It captures the mindset of a modern leader — ambitious, analytical, and future-oriented — through a site that mirrors his professional ethos: efficient, elegant, and unmistakably intentional.
